Since 2000, the happy designers of cheeeeese have made this quote by Stendhal their own motto: "Beauty is the promise of Happiness". 
Passionate about aesthetics, they seek through their creativity to trigger that pure emotion of contemplation and admiration that transforms a product into an aspirational brand. 
That is why their field of action has focused on the Beauty industry and Gourmet food industry: luxury brands, Premium brands or brands in search of premiumization. 

The agencies of the cheeeeese group are specialized by sector of activity:
• the cheeeeese agencies are dedicated to the beauty industry, Premium FMCG brands.
• the LELABOBLANC agency, works as a research and design innovation laboratory and is devoted exclusively to the luxury sector.
• the CALL112Health agency and its scientific board composed of medical doctors, international experts, veterinary doctor and pharmacist, are focused on the healthcare industry.

The 7 agencies share the same values and cherish the direct relation between the creative staff and their clients.
Strategic planning, recruitment, human resources, CSR and back-office services are shared.